There's some exciting news in the 300 block of Queen Street, downtown Lancaster this week, and NBD is proud to be part of it. A new pet shop, Rainbow PET Creations, has opened its doors and is settling into its new home at 305 North Queen street. NBD has been working with RPC over the past few months on a new identity campaign, and this week we rolled out phase one of their signage project.
RPC started out as Rainbow Net Creations, located in Central Market Mall, a gift shop that also carried a few pet items. RPC saw the demand for pet products grow, so at the beginning of this year they moved to a new shop on North Queen and decided to retool their business as a pet boutique and grooming salon. One of the challenges for NBD was to help this small, neighborhood business re-brand and market itself with its new business goals in mind.
The first decision was what to call the new shop. People were already familiar with the Rainbow Net Creations brand, but the name didn’t address the vision of the new business. In working with the shop’s proprietor, Barry Russell, the decision was made to rename the business Rainbow PET Creations, with an emphasis on pets. Keeping the name similar will help retain the established client base, and help those clients to understand the shop’s new focus.
The next task was to come up with a new image that better suited the new business, and help the shop to coexist with its new neighbors. We came up with a logo that was fun and inviting, qualities of both RPC and the North Queen shopping experience.
Once a new identity had been chosen, the next goal was to get new signage in place. Phase one of the project included window graphics with the new name and logo. The printing and installation was done by Sign-A-Rama, on Columbia Avenue, and I have to send a big "thanks" to Sean and Jason for doing a fantastic job. The goal of this phase was to get the name visible and identify the shop. Future phases will include additional widow graphics that pull elements from the logo as "brand characters" and to add architectural elements that tie into surrounding shops. Also on the drawing board is a hanging, wooden sign, based on the RPC logo. The finished product will draw attention to the shop, yet live in concert with the image and style of the neighborhood.
So stop down on North Queen to visit Barry at Rainbow PET Creations and take a peek at our latest project. But be sure to come back for First Friday in April, when phase two of the window graphics are in place. You're sure to love this new home for you and your pets. And, hey, the design's not bad either!